With the increasing boom of the digital economy, rise of smartphones and data consumption, new trends and strategies emerge at a dynamic and fast pace.
Digital technologies are challenging the traditional way of doing business and changing the way businesses function across domains. the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more are all changing at a dramatic pace and what worked in 2018 may not work in 2019
Let us look at the emerging digital marketing trends in 2019:
Mobile optimized websites: With more than 90% of the audience accessing web through their mobile phone, it is imperative to have a mobile first website strategy in place. A good mobile landing page with clear Call to Action, readable font size and responsive designs will result in better conversions
AI: There is a lot of buzzword around Artificial Intelligence and rightfully so. AI is used for automation of a lot of processes thereby saving costs and accelerates growth. AI bots can analyze consumer behavior and search patterns, and use deep learning to receive and interpret data
Videos goes mainstream: The users engage more in video formats on Instagram and Facebook and are more likely to purchase after watching a video. Live video is also gaining prominence to be used for live streaming of events, product demos, etc. Video ads should definitely be a part of the marketer’s content strategy in 2019.
Influencer Marketing: This method helps target the right audience for the brand, considering the Influencer belonging to the same industry endorses the product thereby garnering interest and better conversion. This is a time and cost effective way to reach your potential customers
Personalization: This method has been used by the marketers from some time now and is going to be increasingly used and become relevant in 2019. With the availability of customer data like their demographics, buying history, and behavior, the customers can be divided into segments and targeted accordingly.
Voice search: With the introduction of Alexa, Siri and Google, brands have started to include voice search in their marketing strategies to deliver content to their customers. It is important to have the SEO strategy right with relevant keywords, used prominently and the distance.